|
In 2018, Storm Vaia brought the Dolomites to their knees and felled 42 million trees. This is the original VAIA project.
Every day, VAIA creates and supports a sustainable and replicable business model in various locations, based on enhancing the value of the region,
local communities, and people, while simultaneously respecting nature.
VAIA decided to process fallen trees, previously considered "waste", and transform them into a valuable resource.
In doing so, VAIA revitalized an entirely local supply chain involving regional loggers, carpenters, and craftspeople.
A team of designers was then assembled to create an iconic object designed to amplify not only sound but also energy and the desire to get involved.
Finally, the cycle was closed, giving back to the ecosystem what it had lost: its forests.
Thus, a new tree was planted in the Dolomites for every cube sold.
 |
VAIA |
|